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A hotel marketing lead watches from an office window as a guest arrives at the entrance below
Booking Attribution & PerformanceDiscover with AI

Know where the interest goes next.

Keep your hotel’s official booking path. Follow outbound actions from your pages and campaigns, then record the bookings your hotel can verify.

Keep your booking destination

Your booking engine stays at the end of the path.

Set the official destination, then add approved room or Offer deep links. Guest actions continue to the destination your hotel has chosen.

One official starting point

Confirm the hotel-owned booking destination.

A more relevant handoff

Use an appropriate room or Offer destination.

Controlled attribution

Choose the query parameters the destination can receive.

Booking connection preview with official destination and room deep links

Make the channel visible.

  1. 01

    Connect the destination

    Save the hotel’s approved booking URL.

  2. 02

    Create a distribution link

    Add the channel, campaign, Creator or promo context.

  3. 03

    Follow the booking handoff

    Record the handoff to your booking site.

  4. 04

    Verify the outcome

    Use hotel confirmation, matching promo evidence or a supported integration.

Distribution links

Give each channel its own trail.

Create signed channel links with campaign, Creator, promo-code and UTM context. Share the relevant hotel landing destination and revoke a channel when it should no longer be used.

Distribution channel preview with campaign context and a shareable link

Attribution follows the approved path to the external booking destination.

A click and a booking tell different stories.

Shift 01

A booking action

What you can observe

A booking handoff was recorded

How it is reported

Counted as a click, not a reservation

Shift 02

A guest access request

What you can observe

Someone asked to unlock the guide

How it is reported

Kept separate as an access lead

Shift 03

An Offer request

What you can observe

Someone requested an experience

How it is reported

Kept separate from a verified room booking

Shift 04

A verified booking

What you can observe

Your team records confirmation or promo-code evidence, or a supported integration confirms it

How it is reported

Reported with its verified value and currency

Give the outcome a record

Keep the evidence beside the result.

Record a hotel-confirmed booking or matching promo-code evidence. Review the audit record and values by currency.

Hotel confirmation

Record a concise confirmation and booking value.

Matching promo evidence

Use a code issued for the distribution channel.

Automatic confirmations

Accept them only from a configured, compatible integration.

Booking verification preview with evidence type, currency and audit record

Measurement limits

Know what the report can tell you.

  1. Booking-site visits are not measuredThe report does not confirm whether the external booking page loaded.
  2. Automatic confirmations need a connectionAutomatic booking confirmations need a compatible connection to your provider. Ask us about yours.
  3. Room inventory stays elsewhereThis is an attribution bridge, not an availability or reservation engine.

About booking attribution

Do we have to replace our booking engine?+

No. The bridge routes guests to your hotel’s approved external destination.

Can every booking provider send callbacks?+

Not automatically. Automatic confirmations need a compatible connection that is set up for your provider. Your team can always record bookings manually.

Can our team verify bookings manually?+

Yes. Hotel confirmation or matching promo-code evidence can support an auditable booking record with value and currency.

Which results can we review?+

Review channel activity, guest-access leads, Offer requests and recorded booking confirmations, with values shown by currency.

Destinflow for Hotels

Make the booking path easier to account for.

Walk through your destination, channel links and booking-verification options.

  • Your official booking destination
  • Separate clicks and bookings
  • Evidence-backed records